The 'Top-of-Mind' Social Media Engine for Benefits Advisors.
Pick the tier that matches how hands-on you want to be.
Best if you want the engine in your hands.
Billed monthly
$1,970/yr · save $394
Best if you want a content team running.
Billed monthly
$6,970/yr · save $1,394
Best if you want the book to fill itself.
Billed monthly
$22,970/yr · save $4,594
DIY and DFY stack values come from the locked offer spec. DFY+ demand-gen layer values are 2026 market-comp approximations pending S5 source-citation work.
After the window, v2 prices ship: DFY $997/mo. Founding members keep $697 / $197 / $2,297.
Each guarantee promises an action we can deliver, not an outcome we can't measure. Awareness frame, no false promises. Applies to all three tiers.
Flag any post. We replace it. Live posts within 48 hours.
Banner, headshot, About, and 5 posts live by day 14. Or next month is free.
We tune your voice profile until it sounds like you. No clock, no version count.
Posts ship on the schedule we set. Miss 3+ days in a month, next month is free.
Same platform, same voice engine, same compliance lens. The difference is who creates the content.
On DFY, Jacob runs a monthly 30-min Zoom interview with you and the platform turns that one recording into a month of posts. On DIY, you record yourself using the 4-Week Prompt Guide and the platform processes your recordings the same way.
DFY makes you visible. DFY+ adds a complete demand-gen layer on top so the visibility actually fills your book.
You get everything in DFY plus four mechanisms: 2-3 lead-magnet calculators built for your ICP, an auto-comment funnel that drives every post's readers to opt in, an automated welcome sequence on every opt-in, and LinkedIn outbound prospecting running on your account.
A $30 a month tool isn't this. The cheaper one is cheaper because it doesn't have a Voice Foundation, a Teaching-First engine, an Agency Sign-Off Kit, or a real person on the other end of a flagged post.
You're paying for the founder-run human review, the benefits-advisor compliance lens, and the engine. Not a SaaS subscription.
The four DFY+ demand-gen mechanisms (lead magnet calculators, auto-comment funnel, welcome sequence, LinkedIn outbound) have stack values estimated from 2026 market comps for equivalent done-for-you services.
The full source-citation pass that locked the DFY/DIY stack values down to the dollar is parked as Session 5 of the DFY+ design work. Founding pricing is locked while that work firms up the rest.
Founding Member pricing locks the first 6 DFY + 15 DIY + DFY+ cohort at the founding rates indefinitely.
The Window closes Sep 30, 2026 OR when the cohort fills, whichever comes first. After that, v2 prices ship at $997/mo DFY. Founding members keep their rates forever.
The Live Trial Portal becomes your real account at moment of payment. No reset. Voice profile, business profile, brand prompt, branded images, posts already generated stay where they are.
Day 0 you get the Welcome email. Day 1 the First-Post Celebration when your first post publishes. Day 14 the Authority Bar Guarantee fires (banner, headshot, About, 5 posts live). Day 30 a personal Recap from Jacob.
You can upgrade DIY → DFY → DFY+ at any time. Founding-member rate ports across the upgrade if you upgrade within the founding window.
Pause, don't cancel. We preserve your voice profile and content library for up to 90 days. No re-onboarding when you resume.
Pick the tier that matches how hands-on you want to be. Lock in founding pricing before Sep 30, 2026.
